Beverage News

Oatworks expands distribution in New York metro area

Deal with Dora’s Naturals distributor will put oat smoothies in new territories, retailers

OatWorks oat-powered fruit smoothie bottlesNew York-based Oatworks has signed a distribution deal with Dora’s Naturals, a natural, organic and specialty food and beverage distributor based in South Hackensack, N.J., to expand the reach of its oat and fruit smoothies in the New York metro area.

Oatworks has been self-distributed since launching in Manhattan last summer. This new distribution agreement offers the opportunity to extend the products’ success into new territories and increase the growing list of retailers who carry the products, including Whole Foods Market and FreshDirect.

“We are delighted to have signed a distribution agreement with Dora’s Naturals,” said David Peters, founder and chief executive officer of Oatworks, in a statement. “There is an excellent fit between Dora’s expertise in the natural food and beverage distribution space and Oatworks’ commitment to producing naturally healthy oat-based beverages. Our distribution agreement gives us the opportunity to widen and deepen our retail distribution footprint in the New York metro area.”

Chris Psuik, vice president of business development for Dora’s Naturals, added: “We are excited to have signed up Oatworks, who are bringing genuine innovation to the healthy beverage sector.”

Dora’s Naturals will carry the full line of Oatworks products.

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!