PepsiCo commits $300,000 to Balkan flood relief efforts
Beverage company works to help 1 million people in Serbia and Bosnia-Herzegovina
Purchase, N.Y.-based PepsiCo Inc. and its philanthropic arm, the PepsiCo Foundation, are donating $300,000 to support international relief efforts in Serbia and Bosnia-Herzegovina following massive flooding that has caused widespread devastation and destruction. In addition to this financial commitment, the company is donating 1.5 tons of its products to help the more than 1 million people in need.
The donated resources will be allocated to the American Red Cross International Response Fund and the World Food Programme (WFP) for relief efforts on the ground. Specifically, through the American Red Cross, the PepsiCo Foundation is supporting the Red Cross of Serbia and the Red Cross Society of Bosnia and Herzegovina with $100,000. Both Red Cross organizations are actively engaged in rescue operations, providing essential food and non-food items to those affected as well as helping to set up centers and temporary accommodations for those evacuated. Relief efforts are being hampered by destroyed infrastructure, broken telecommunications, power outages and difficult conditions in the field. This is the third response operation the Serbian Red Cross has been involved in this year.