Coca-Cola partners with LeBron James to create new Sprite flavor
Limited-edition CSD available nationwide in convenience, value stores
Atlanta-based The Coca-Cola Co. has joined forces with NBA superstar LeBron James to create a new, limited-edition Sprite flavor. Sprite 6 Mix by LeBron James combines the taste of Sprite with a splash of cherry and orange flavor, the company says. The flavor formulation, packaging graphics and product name for Sprite 6 Mix were co-developed with James to reflect his style and taste preferences, it says.
"LeBron James is the perfect partner to bring our fans new product innovation," said Kimberly Paige, associate vice president for Sprite Brands at Coca-Cola North America, in a statement. "We've enjoyed an amazing relationship with LeBron since he entered the NBA in 2003, and we're proud to have him contribute to Sprite in a meaningful way that we know will excite Sprite lovers and his fans."