Half & Half iced tea-and-lemonade beverages available in 24-ounce cans, 1-liter bottles
Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.
The new advertising campaign kicked off March 6 and supports the brand's new product line, Brisk Half & Half iced tea-and-lemonade beverages. The ads did not use scripts or green rooms and instead incorporate Brisk consumers’ reactions to the brand’s newest additions while including the Half & Half tagline, "It's Not Half Bad."