Contest coincides with launch of Smirnoff Sorbet Light Pineapple Coconut
Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, launched the “Guiltless Pleasures” Pinterest contest to celebrate female consumers’ guiltless pleasures. As part of the contest, three women will have the opportunity to make their Pinterest aspirations a reality by pinning the things they love. The contest is timed in conjunction with the launch of Smirnoff Sorbet Light Pineapple Coconut, a guilt-free treat, the company says.
Smirnoff Sorbet Light Pineapple Coconut is infused with pineapple and coconut flavors and is available at liquor and grocery stores nationwide for a suggested retail price of $15.99 for a 750-ml bottle. The new flavor joins Raspberry Pomegranate, Lemon and Mango Passion Fruit in the lineup of Smirnoff’s reduced-calorie vodkas.