Campari America re-releases Wild Turkey 101 Rye in select markets
Fans call for return of rye whiskey after it disappears from shelves
Wild Turkey, a brand of San Francisco-based Campari America, is bringing back its Wild Turkey 101 Rye. After an absence from the market for approximately a year because of the unexpected high demand, the Kentucky straight rye whiskey is returning to bars in select markets this month.
Last year, increased demand for rye whiskey and growing enthusiasm for classic cocktails played a role in the depletion of 101 Rye’s aged stock, the company says. According to Nielsen data, rye whiskey sales jumped 41 percent in the last 52 weeks. Because of the time and care it takes to craft all Wild Turkey products, distillers Jimmy and Eddie Russell could not keep up with the growing demand.