Americans expect food, beverage brands to play a role in recycling
Consumers look to product’s packaging first to learn whether it is recyclable
The majority of consumers believe that product companies and their brands play a crucial role in recycling, according to a new poll conducted by New York-based Research Data + Insights (RDI) on behalf of the Carton Council of North America (CCNA), Vernon Hills, Ill. The consulting firm surveyed 1,000 adults from across the United States, and 86 percent of them responded that they expect food and beverage brands to actively help increase the recycling of their packages. Consumers also indicated that they look to the actual products they purchase for environmental information, even before turning to other resources, RDI reports. Seventy-six percent said that they check packaging for recycling information, 33 percent turn to the company’s website, and 26 percent visit their city’s website, it adds.
“First and foremost, this survey reiterates the importance of including a recycling message on product packaging,” said Jason Pelz, vice president of environment at Tetra Pak North America, Vernon Hills, Ill., and vice president of recycling projects for the CCNA, in a statement. “In an increasingly competitive and green minded climate, consumers are revealing they expect food and beverage brands to actively help increase the recycling of their packages.