More than 55 percent of the world population is suffering from some type of anxiety, stress or sleep disorder, according to Statesville, N.C.-based Bebida Beverage Co. (BeBevCo). Based on this, it’s pretty clear why the relaxation drink segment is becoming more saturated. Now, an increasing number of consumers seem to be identifying BeBevCo’s relaxation brands as a solution to their ailments.
Year-to-date, BeBevCo reported a 56 percent increase in revenue compared with the corresponding first half of 2012. During the second quarter, it increased 61 percent compared with the same quarter in 2012, reaching nearly $2 million in reported revenues. Although the company also manufactures Potencia energy drinks, Potencia Blast energy shots and Piranha Water, it attributes its growth to its flagship relaxation brand, KOMA Unwind.