- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Sunny Sky Products LLC, a Houston-based manufacturer and distributor of specialty dispensed beverages, completed the acquisition of Turbo Energy Drink LLC, Redmond, Wash., in an all-cash transaction. According to Sunny Sky, the acquisition will expand distribution of its beverage offerings further into the on-premise channel — particularly into bars and nightclubs.
Turbo Energy Drink launched in 2007 and currently is available in bars and nightclubs across the country.
“Sunny Sky acquired Turbo Energy Drink to expand its overall market penetration as well as strategic reach into the on-premise channel,” said W. Ashley Edens, chief executive officer of Sunny Sky Products, in a statement. “Energy drinks are an ever-growing and relevant beverage category. I am proud to add Turbo Energy to our portfolio and add [Chris] Hannemann to our team.”
Hannemann, Turbo Energy’s co-founder, will serve as vice president for Sunny Sky Products’ on-premise division.
“By joining forces with Sunny Sky Products, it enables Turbo Energy Drink to utilize Sunny Sky’s vast financial resources and product portfolio to better serve both our distributors and end users alike," Hannemann said in a statement.