Absolut collaborates with emerging artists for interactive outdoor art exhibit
Open Canvas inspires artists to depict the message “The Future is Yours to Create”
Through Absolut’s Open Canvas initiative, the Purchase, N.Y.-based brand of Pernod Ricard USA invited more than 15 emerging artists to transform Divisadero Street in San Francisco into a public interactive art exhibit. From coast to coast, Absolut is working to inspire creative risk-taking by collaborating with local artists to transform entire street blocks into pieces of art. The initiative first launched in Williamsburg, a neighborhood in Brooklyn, N.Y., earlier this summer and now is available for local San Francisco passers-by to interact with and enjoy through Sept. 1.
The Divisadero Street transformation began Aug. 12, when building facades became white canvases with the message, "The Future is Yours to Create," and a date, “8.24.13.” On Aug. 24, the collective artists made their respective artistic marks on the street while locals interacted with and experienced the free outdoor art exhibit.