Beverage formulations to alleviate generational health concerns
Defining the preferences of boomers, Xers and millennials
In The Who’s 1965 rock song “My Generation,” the group sang about how older generations did not seem to understand its generation. Today, beverage research and development (R&D) experts are trying to change this notion by better understanding generational demographics for baby boomers, Generation Xers and millennials (also known as Generation Y) and formulating products that fit their nutritional and lifestyle needs.
Baby boomers, born between 1946 and 1964, make up about one-quarter of the U.S. population, according to the U.S. Census Bureau, but their reach extends beyond borders, according to Patrick Morris of Fortitech Inc. “This is the largest consumer demographic group in the world, not just in the United States,” says the communications manager for the Schenectady, N.Y.-based company. This generation’s sheer size means that products for this group have huge market potential right now and in the considerable future, he adds.