2013 State of the Industry: Carbonated soft drinks
Flavors, sweeteners add value to soft drinks
Dollar sales for carbonated beverages in U.S. retail stores increased by 1.9 percent in 2012 compared with the prior year; however, volume decreased by 1.6 percent, according to Euromonitor International, Chicago.
As consumer preferences for healthier beverages continue to rise, the carbonated soft drink (CSD) category remains challenged, according to a January 2013 “Carbonated Soft Drinks” report by Mintel, Chicago. From 2011 to 2016, Mintel projects the overall CSD market to grow 6 percent, reaching $45.5 billion in 2016 in current prices. However, after adjusting for inflation, market sales are projected to decline 3 percent during that time frame, the market research firm adds.