Team to be led by Pierre Berard, former director of marketing for Pernod Ricard China
New York-based Pernod Ricard USA announced a reorganization and expansion of its spirits marketing team, effective July 1. The revamped group is designed to further enhance the existing momentum behind the company’s key spirits brands while capitalizing on key growth drivers such as innovation, multicultural marketing and digital media, the company says.
The team will be led by Pierre Berard, who joins Pernod Ricard USA from Pernod Ricard China, where he served as director of marketing.