The Can Manufacturers Institute (CMI), Washington, D.C., launched a new website, Cans: The Sustainable & Smart Solution, which promotes the benefits of metal cans as a packaging choice for food and beverages. The interactive microsite, which includes data and videos, focuses on cans’ sustainability and reasons for choosing cans.
“Cans: The Sustainable & Smart Solution will serve as a comprehensive resource for packaging professionals, brand owners, retailers and consumers to learn about the can's premier environmental profile," said Megan Daum, CMI’s vice president of sustainability, in a statement. “U.S. consumers are taking sustainable packaging into account when making their purchasing decisions. This microsite will provide accurate and easy-to-understand information about the can's great sustainability story.”