If consumers “look behind the curtain” of any sponsored event, they’ll find a support system of brands that help to fund the event and reap their own benefits at the same time. In the case of the Nantucket Film Festival, taking place June 26-30 in Nantucket, Mass., beverage brands Stella Artois and Grey Goose are among the producing sponsors that will showcase their logos, products and more to the approximately 10,000 attendees at the five-day event. Stella Artois, a brand of Anheuser-Busch InBev, is the exclusive beer sponsor, and Grey Goose, a brand of Bacardi Limited, is the exclusive vodka sponsor.
“It is kind of a circular support system,” says Mystelle Brabbée, festival director. “There’s usually name recognition of film makers, writers, directors, actors, and they garner press, and the press helps get the brands. So they all support each other, and the brands come in and support the organization, which helps bring in the guests, and it kind of goes ’round and ’round.”