When co-founders Martin Chalk and Peter Maher started developing their vision for New York-based Balance, their goal wasn’t to create a beverage company — it was simply to bring the homeopathic benefits of Australian flower essences to consumers, Chalk says.
“The intention when we started the company was just to try to give [consumers] a more convenient format to access flower essences, really,” he says. “We didn’t come about the other way — we didn’t say, ‘Let’s start a beverage company. What have we got out there that’s different and a major point of difference?’ We went about it the other way, saying, ‘Wow, flower essences are really cool. Let’s put them in spring water and make it easier for people to take them.”