Coca-Cola reaches out to teens with ‘The Ahh Effect’ campaign
Atlanta-based The Coca-Cola Co. kicked off its newest teen-focused campaign, “The Ahh Effect” with dozens of new digital experiences that create a multi-dimensional feeling of happiness, satisfaction and refreshment that one experiences after drinking a Coke, the company says.
Bringing to life 61 dimensions of “Ahh” through a range of digital experiences including games, films and GIF images, the program showcases all of the qualities of Coke and positions the beverage as the ultimate refresher, it says. The campaign’s 61 URLs are each home to an original experience. Beginning with www.ahh.com, each subsequent site includes one more “H” in its URL until reaching the maximum possible amount.