Budweiser’s minute-long Clydesdale ad titled “Brotherhood” earned the ranking of most effective ad of Super Bowl XLVII, according to Ace Metrix, a Mountain View, Calif.-based TV and video analytics authority. A brand of St. Louis-based Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, Budweiser’s ad achieved an Ace Score of 665, it reports.
“The broad range of creative executions in this year’s Top 10 list — from product intros, iconic storytelling, philanthropy, user-generated content, comedy and hyperbole — show that at the end of the day, it’s great creative — not elaborate social campaigns — that win the hearts and minds of consumers on Super Bowl Sunday,” said Peter Daboll, chief executive officer of Ace Metrix, in a statement. “Budweiser used its beloved Clydesdale to tell a compelling story.”