PepsiCo, Purchase, N.Y., announced the opening of a new food and beverage innovation center in Shanghai. The state-of-the-art, Leadership in Energy and Environmental Design (LEED) facility, which is PepsiCo's largest research and development (R&D) center outside of North America, will serve as a hub of new product, packaging and equipment innovation for PepsiCo's businesses throughout Asia.
The new facility is equipped with an advanced culinary center and test kitchens focused on developing and tailoring PepsiCo food and beverage brands for distinct, locally relevant taste preferences. For example, PepsiCo in recent years has launched sour plum- and peach-flavored carbonated soft drinks under its Mirinda brand, Tropicana Pulp Sacs and Tropicana CoCo Quench, which are all tailored to Asian consumers.