- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Freschello USA introduced its Freschello Vivo, Freschello Sweet Italy and Freschello Frizzante wine brands to the U.S. market. The company’s most popular line, Freschello Vivo, includes Rosso, Bianco and Rose varieties. Its Freschello Sweet Italy line was created specifically for the younger American market, which tends to enjoy sweet and fruity wines, the company says. The Freschello Frizzante line is made up of light, fruity, prosecco-style sparkling wines with fewer calories, it says. A 750-ml bottle has a suggested retail price of $5.99.
Freschello USA, Mt. Clemens, Mich.
Distribution: Select markets