- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Campbell Soup Co., Camden, N.J., launched V8 V-Fusion juice drink boxes to help children consume more vegetables. One of the 20 new beverages launched by the company in the last two years, the V-Fusion juice boxes join the V8 portfolio of beverages and offer a convenient, on-the-go way to consume vegetables, the company says.
The single-serve juice boxes are available in Apple, Berry and Fruit Punch flavors and provide a combined serving of fruit and vegetables. As a naturally sweetened beverage, V8 V-Fusion juice boxes contain no added sugar and also offer vitamin C. Packaging for these new juice drinks features vibrant colors and playful images of dinosaurs.
“We listened closely to moms, spent time with kids and worked with our research team to marry the needs of both,” said Mike Barkley, vice president and general manager of V8 Beverages, in a statement. “The result is a convenient, tidy package with a fun design that delivers the great-tasting vegetable and fruit juice people expect from V8 V-Fusion."
V8 V-Fusion juice drink boxes are sold nationwide in eight-packs of 6.75-ounce boxes for approximately $3.29.