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Hero Associates LLC launched Hero Energy Shot to honor and support the armed forces, police officers, firefighters and emergency medical technicians in the United States. The 2-ounce shots are fortified with vitamins and are sugar free. The company donates a portion of proceeds from each purchase to nonprofit organizations including Soldiers’ Angels, United Service Organization, Operation Homefront, the 9/11 Memorial and the Wounded Warrior Project. A shot has a suggested retail price between $2.49 and $2.99.
Hero Associates LLC, Paoli, Pa.
Distribution: Select markets
Ingredients: Filtered water, citric acid, natural flavors, sucralose, potassium sorbate, sodium benzoate, niacinamide, pyridoxine HCl, folic acid, cyanocobalamin, taurine, caffeine, malic acid, glucuronolactone, N-acetyl, L-tyrosine, L-phenylalanine and red No. 40.