Hero Associates LLC launched Hero Energy Shot to honor and support the armed forces, police officers, firefighters and emergency medical technicians in the United States. The 2-ounce shots are fortified with vitamins and are sugar free. The company donates a portion of proceeds from each purchase to nonprofit organizations including Soldiers’ Angels, United Service Organization, Operation Homefront, the 9/11 Memorial and the Wounded Warrior Project. A shot has a suggested retail price between $2.49 and $2.99.