In the summer of 2007, an English man posted a video of his one-year-old son biting the finger of his three-year-old son on YouTube. The video, known as “Charlie Bit My Finger – Again!,” went viral reaching 417 million views as of Feb. 9. At the time of publication, it was the most viewed video on YouTube that is not a professional music video, according to Wikipedia.
Like this video, the beverage industry has seen its fair share of products “go viral.” Going mainstream is no easy task, however, analysts have named the current emerging trends in the beverage industry, some of which might gain popularity quicker than others.