The Internet’s evolution and increasing popularity of social media has allowed companies to get closer than ever to their consumers. Now, they can even reach them through these mediums in the store.
Demand for intelligent packaging is forecast to climb nearly 20 percent annually to $370 million in 2015, according to Cleveland-based The Freedonia Group Inc.’s Active & Intelligent Packaging study. This increase will be driven primarily by the rapid growth of quick-response (QR) and other two-dimensional (2D) barcodes, it adds.