The United States market was introduced to 1,709 new beverages from January to July 2011, according to Chicago-based Mintel International’s Global New Products Database. With so many new products in the beverage sector, companies continue to search for ways to help their products stand out on store shelves. These store-shelf marketing initiatives are not only impacting the beverages, but also the labeling equipment for the products, equipment manufacturers say.
“Brand managers are looking big time at the product as point-of-purchase advertisement,” says Raul Matos, executive vice president of sales and marketing for Karlville Development Group North and South America, Miami.