Store brands capped a decade of growth by posting sales increases across all three of the major retail channels in 2010, and pushing dollar share to new all-time highs in supermarkets, drug stores and total outlets, according to PLMA’s 2011 Private Label Yearbook. The PLMA Yearbook tracks private label sales and market share trends based on data from The Nielsen Co., Schaumburg, Ill.
Based on the latest shopper study conducted for PLMA by GfK/Roper, U.S. consumers are giving strong signs they intend to stick with store brands.