Shadow Beverages and Snacks LLC, Tempe, Ariz., acquired the Whey Up line of ready-to-drink beverages. The company presently produces No Fear Energy Drinks, Ironclad Energy + Hydration, and GNC-Live Well, Drink Well Beverages.
Whey Up contains 20 grams of whey protein in a non-carbonated, sugar-free energy drink that Founder Erik Rothchild initially created for personal use as a pre-work out beverage.