Beverage News

Beverages and a game

May 31, 2011
/ Print / Reprints /
ShareMore
/ Text Size+
Consumers can “Play It Smooth” with the new Keystone Light packaging that transforms into a game of “Canhole.” Keystone Light provides additional value to the consumer as 18-, 24- and 30-pack “stones” easily transform into a game of “bags” via perforated circles that can be removed for play, the companies say. The can dividers also feature Canhole tournament brackets and tips and tricks from Keith Stone.

Canhole is part of a cross merchandising partnership Keystone Light has with Jack Links, whose 3-ounce bags of beef jerky can be a tossing tool for the game.

Special codes on Keystone Light 24-ounce single serve cans will drive consumers to an online Canhole game to compete against Keith Stone and Jack Links character Sasquatch. The online Canhole game will be housed on the keystonelightbeer.com website allowing consumers to interact with Keystone Light and Keith Stone by playing a virtual game of Canhole. Consumers will be able to play multiple opponents. Traffic will be driven to the site via on pack codes and social networks.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!