Beverages and a game
Canhole is part of a cross merchandising partnership Keystone Light has with Jack Links, whose 3-ounce bags of beef jerky can be a tossing tool for the game.
Special codes on Keystone Light 24-ounce single serve cans will drive consumers to an online Canhole game to compete against Keith Stone and Jack Links character Sasquatch. The online Canhole game will be housed on the keystonelightbeer.com website allowing consumers to interact with Keystone Light and Keith Stone by playing a virtual game of Canhole. Consumers will be able to play multiple opponents. Traffic will be driven to the site via on pack codes and social networks.