New York-based Thirstie, an on-demand wine, beer and spirits delivery service, announced a partnership with Veev Spirits LLC,Los Angeles, to bring A Better Way to Drink to consumers. This partnership will be the first of many in Thirstie’s Brand Partnership Program as an initiative to continuously evolve the way consumers discover new spirit brands, it says.
Polar to manufacture, distribute and sell Nestea and Poland Spring brands
July 9, 2015
Nestlé Waters North America Inc. (NWNA), Stamford, Conn. has signed a distribution agreement with Polar Beverages Inc., Worchester, Mass., to manufacture, distribute and sell cans under the Nestea and Poland Spring brand names. The alliance, named Polar Strategic Ventures, will become effective July 15 and will cover the Eastern United States.
Heineken USA, White Plains, N.Y., entered into a long-term partnership agreement with Major League Soccer (MLS) that would make the Heineken brand the official beer of MLS. The partnership will commence in January 2015.
Tequila brand to develop signature cocktails for cruises
March 4, 2014
For the fourth consecutive year, Cabo Wabo Tequila, a brand of San Francisco-based Campari America, is partnering with music festival Sixthman as a spirits partner for a series of rock-focused music events. Legendary and rising star acts including Kiss, Lynyrd Skynyrd, Florida Georgia Line, Sister Hazel and Transatlantic will perform for fans aboard Sixthman and Cabo Wabo-sponsored music cruises.
Co-branded products to launch in second half of 2014
March 3, 2014
SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Sunny Delight Beverages Co., Cincinnati, to co-develop SunnyD Tangy Original Orange, Orange-Strawberry and additional flavors exclusively for the SodaStream home beverage carbonation system.
Redco Foods Inc.’s Red Rose brand partnered with the International Fund for Animal Welfare (IFAW) to preserve the environmental habitats in Kenya, Malawi, Sri Lanka and India, where Red Rose has sourced its tea ingredients for generations.
New programs promote choice, challenge and entertain consumers.
May 16, 2011
Fanta, a brand of The Coca-Cola Co., Atlanta, is creating a more playful experience for consumers with its “Less Serious” campaign. To capture Fanta’s diverse consumer group, “Less Serious” will be rolled out with a flexible approach that allows each market to choose from three marketing focuses.