- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Cover Story- Baring it All
Naked Juice, Azusa, Calif., stays true to its core as a grassroots marketer and innovator in the super-premium juice category.
Beverage Beat- Merger Mania
Industry Issues- Miller, Coors Announce Joint Partnership Plans; Cadbury's Beverage Unit Goes Independent...
- NBWA Stresses Wholesaler 'Story'
- News Briefs
Category Focus- Private Label Asserts its Style
Fashion-forward private label brands attract consumers
New Products- Off-the-Field Hydration; Powerful Antioxidants...
Special Report - Retail Initiatives- Retail Revolution
Proactive solutions for the changing consumer
Up Close With...- Inca Kola: Bebida de Las Masas
Marketing- 'Enchanted' Soda; Football Partnership...
Packaging- As Green as it Gets
Green packaging solutions
Beverage R&D- Star Performers
- R&D News
- InterHealth Discusses 'Active' Ingredients
- Creators Briefs
Distribution- Winterizing Trucks
Logistics- Conveying Functionality
Supplier's Marketplace- One-Piece Stretchwrapper; Truck Accessory...
- Supplier News
- DAK Americas Ramps Up, Innovates to Maintain Market Leadership
The Last Drop- Waterloo
Advertiser Index- Index
Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.
Click here to view infographic in PDF format.
Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.
This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.
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