Table of Contents

Cover Story
- Baring it All
Naked Juice, Azusa, Calif., stays true to its core as a grassroots marketer and innovator in the super-premium juice category.

Beverage Beat
- Merger Mania

Industry Issues
- Miller, Coors Announce Joint Partnership Plans; Cadbury's Beverage Unit Goes Independent...
- NBWA Stresses Wholesaler 'Story'
- News Briefs
- People

Category Focus
- Private Label Asserts its Style
Fashion-forward private label brands attract consumers

New Products
- Off-the-Field Hydration; Powerful Antioxidants...

Special Report - Retail Initiatives
- Retail Revolution
Proactive solutions for the changing consumer

Up Close With...
- Inca Kola: Bebida de Las Masas
Inca Kola

- 'Enchanted' Soda; Football Partnership...

- As Green as it Gets
Green packaging solutions

Beverage R&D
- Star Performers
- R&D News
- InterHealth Discusses 'Active' Ingredients
- Creators Briefs

- Winterizing Trucks

- Conveying Functionality

Supplier's Marketplace
- One-Piece Stretchwrapper; Truck Accessory...
- Supplier News
- People
- DAK Americas Ramps Up, Innovates to Maintain Market Leadership

The Last Drop
- Waterloo

Advertiser Index
- Index

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Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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CSD Category

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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