Table of Contents

October 2004


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BEVERAGE INDUSTRY

HANSEN:
Unleashing the possibilities
In this Issue:
Private Label Beverages
Protein Ingredients
Etnic Marketing

COVER STORY
- HANSEN: Unleashing the possibilities
Hansen’s is one of the most recognized names in natural beverages, and the company’s Monster Energy drink is blazing a separate and impressive trail through the marketplace. Find out how the company successfully operates in two of today’s hottest — but very different — beverage segments.

CATEGORY FOCUS
- Private label beverages:The gateway to retailer loyalty
Some see private label as the bane of branded products; others as a quickly growing category. Beverage Industry examines this year’s performance of store-brand beverages.

INDUSTRY ISSUES
- News Briefs
- Mondavi shifts focus to ‘lifestyle’ brands
- People

NEW PRODUCTS
- Grolsch Amber Ale, Fuze Diet Pomegranate White Tea, Dewar’s Signature and more...
- Taster’s Voice
- In brief . . .

BEVERAGE R&D
- Low-carb living puts protein in the spotlight
From sports drinks to meal replacement beverages to hearty snacks for Atkins devotees, Beverage Industry reveals protein options available for beverage formulation.
- R&D News
- CREATORS BRIEFS

MARKETING
- Ethnic marketing: Hispanics lead growth
Much has been made of ethnic marketing, but do ethnic consumers really have different preferences than mainstream consumers? Learn from the experts about trends and preferences in the Hispanic community.

PACKAGING
- International Paper tackles packaging challenge

LOGISTICS
Take a look at some of the best investments to make your warehouse operations run smoothly.
- Low-emission diesel engines – an equipment roundup
- Warehouse technology: To automate, or not to automate

BEVERAGE BEAT
- Industry gets its day in court

SUPPLIER'S MARKETPLPACE
- Case packer , Steel springs , Labeling system and more ...
- People
- Supplier news

THE LAST DROP
- Battle-tested cooler

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