Make It Personal
The University of Michigan last month released the results of its American Customer Satisfaction Index (ACSI), and one of the most interesting results was that the soft drink industry ranked at the top of the list in consumer satisfaction, along with personal care and cleaning products. According to the survey’s authors, this is because “These industries offer as many differentiated products as there are different consumer tastes.” Consumer segmentation has been in full swing this year, and the companies that have embraced the concept of just-for-me products scored the highest among survey respondents.
We’d love to know your predictions for the new year. Visit our Web site at bevindustry.com and take part in our Web poll to tell us what you think will drive the beverage industry in 2007. Until then, best wishes for a safe and happy new year.