Pernod Ricard, Paris, and
Fortune Brands, Lincolnshire, Ill., confirmed they are considering a
$13-billion bid for London’s Allied Domecq. At presstime, the
companies would only say that discussions were in an early phase and no
guarantee of an offer existed.
If a successful bid is made, Fortune, owner of Jim
Beam Brands, and Pernod Ricard would split Allied’s products, such as
Beefeater Gin, Stolichnaya Vodka, Malibu Rum and Courvoisier Cognac,
between them. BI
Brown-Forman shifts distribution in Europe
Brown-Forman announced it
has reorganized its distribution agreements in Spain, Italy, Germany and
Russia. “Following a comprehensive strategic review of
the opportunities for our brands in Europe, Africa and Eurasia, as well as
an assessment of distribution options available to us, we have decided to
implement new forward-looking distribution arrangements to help us
accelerate the development of our brands in these important markets,”
said Brown-Forman Chairman and Chief Executive Officer Owsley Brown II.
The company will continue to partner with Bacardi in
Germany, but assume more control over marketing there. Bacardi also will
handle distribution in Russia. In Italy, it will work with Campari, and in Spain it will partner with Viesa. BI
Cola companies shuffle
Soft drink companies
Coca-Cola, Atlanta, and Pepsi-Cola, Purchase, N.Y., both recently announced
major management changes. Mary Minnick, who has run Coca-Cola’s Asia
operations, has been named head of marketing, innovation and strategic
growth in Atlanta. Dominique Reiniche will move from senior vice president
of Coca-Cola Enterprises and president of its European group to become
president of the newly formed European Union group at The Coca-Cola Co.
Former Coca-Cola executive Muhtar Kent will return to the company as head
of its North Asia, Eurasia and Middle East business, and Patrick
Siewert, president of the company’s East and South Asia division,
will run the Southeast Asia and Pacific Rim operations.
Tom Long, president of Coca-Cola’s Northwest
Europe division, will leave Coca-Cola in July to become executive vice
president and chief marketing officer at Miller Brewing Co. He succeeds
Miller’s Bob Mikulay, who is retiring.
For Pepsi’s part, Gary Rodkin, chairman and
chief executive officer of PepsiCo Beverages and Foods North America,
announced he will leave the company. His job has been divided into two
positions, with Dawn Hudson taking over as president and chief executive
officer at Pepsi-Cola North America, and John Compton as president and
chief executive officer of QTG, PepsiCo’s Quaker Foods and
Gatorade/Tropicana division, in the United States and Canada.
PepsiCo also has created a new corporate oversight
council to make decisions about strategy and resource allocation for
research and development and other areas. Chairman and Chief Executive
Officer Steve Reinemund and President and Chief Financial Officer Indra
Nooyi will serve on the council.
Brewing awards choose drinktec as new venue
For the first time in its
119-year history, the Brewing Industry International Awards will move from
the United Kingdom this year, to be held in conjunction with drinktec 2005
at the Munich Trade Fair Centre, Sept. 12-18 in Munich, Germany.
Organizers of the awards, which originated in Burton
on Trent, England, say the move is intended to boost awareness in the
brewing world, which will be highly represented at drinktec. More than
80,000 visitors from around the world are expected to attend drinktec
this year. All attendees will have free access to observe the judging of
the brewing awards, which will take place during the second, third and
fourth days of the six-day show.
The brewing competitions are a new feature for
drinktec, and will include close collaboration between drinktec organizers,
Messe München GmbH, and competition organizers, Brewing Technology
Services Ltd. (BTS).
New venue, same brewing focus
During its 119-year history, the Brewing Industry
International Awards have been based in Britain's brewing capital, Burton
on Trent, but organizers say the new move to Bavaria offers a location with
a similarly renowned brewing tradition. They believe it will significantly
increase awareness among brewers in emerging markets who will be visiting
the exhibition to view the latest in beverage technology and services.
The change of location also moves the event to a
different season, and the biennial competition is expected to return to the
United Kingdom in autumn 2007, with the possibility of co-location with
drinktec 2009 to be determined after this year's event.
More than 820 beers from a record 48 countries
competed in last year’s awards, and both of those figures are
expected to increase this year due to the appeal of drinktec, a move away
from other conflicting industry events and a call-for-entries period that
is clear of the winter holidays when most breweries are at their busiest.
The call-for-entries period for this year’s
awards will occur during the May to July period, and the entry fee is
expected to remain the same as 2004. Entries are judged on a
product’s commercial appeal, and are evaluated only by experienced,
currently practicing brewers from around the world. Organizers say the
competitions are structured in a way that allows nearly every beer brewed
in the world to find a place in one of its eight categories and 24
sub-classes. Further information can be found at brewingawards.org.
Did you enjoy this article? Click here to subscribe to Beverage Industry