How Sweet it Is
Diet drinks hold more potential in 2005 than perhaps any other time in the beverage industry and across more product platforms than ever before. They held up the soft drink market in 2004. With regular soft drinks dropping about 2 percent in sales, diets gained more than 6 percent. And most predications are calling for the diet trend to continue. Datamonitor, based in London, recently published a report that indicates sales of diet-related foods and beverages will grow $16 billion in the United States and Europe by 2008, creating a $100-billion diet market.