Beverage Industry’s 2010 Bottler of the Year is a company whose ownership isn’t afraid to take risks and innovate in order to find new ways to develop revenue streams. Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., has built its core business this year through innovative pricing strategies, enabling its sales force with new technology, grass roots marketing and strengthening its distribution through an automated warehouse picking system.
In addition, Consolidated continues to expand its core competencies in its fourth and newest subsidiary, Red Classic Brokerage — built from maximizing freight back hauling. Consolidated’s Data Ventures, Swift Water Logistics and BYB Brands subsidiaries continue to expand their reach and products and benefit their parent company too.