Bacardi and Brown-Forman announce distribution agreements in Europe
April 6, 2010
Bacardi Limited, Hamilton, Bermuda, and Brown-Forman, Louisville, Ky., have agreed on distribution arrangements in Europe. Bacardi and Brown-Forman have renewed contracts for Bacardi to distribute Brown-Forman brands in Belgium, Luxembourg, Denmark, Austria, Switzerland, Portugal and Andorra effective May 1. In addition a contract was renewed for Brown-Forman to distribute the Bacardi portfolio of brands in the Czech Republic, also effective May 1.
Bacardi will cease distributing the Brown-Forman portfolio in The Netherlands at the end of April and stop distributing in Russia at the end of September when Bacardi wants to focus on its own core portfolio.
The two companies’ cooperation will continue in the United States and the United Kingdom as well as in other markets worldwide. Both companies will continue to explore new arrangements where appropriate.