Tea launches heat up Winter Fancy Food Show

Beverage companies showcasing tea products led introductions at the National Association for the Specialty Food Trade (NASFT) Winter Fancy Food show this week at the Moscone Center in San Francisco.
The Republic of Tea, Novato, Calif., introduced several new products, including a new hibiscus-based tea line. Also announced were two new varieties, Dragon Oolong, an unblended semi-oxidized Oolong tea, and Peach Blossom Oolong, a semi-oxidized Oolong tea featuring spring blossoms and natural peach essence.
To mark 2010’s lunar calendar year, The Republic of Tea will release a limited-edition Year of the Tiger Tea next month. The Year of the Tiger Tea is an herbal blend of caffeine-free South African Rooibos, chocolate and orange peel, which is a traditional Chinese symbol of wealth.
Also launching next month are Republic of Tea’s five new hibiscus superflower teas. The teas are made with African hibiscus. The line includes Natural Hibiscus, Hibiscus Blueberry, Hibiscus Vanilla Apple, Hibiscus Key Lime and Hibiscus Pineapple Lychee in sachets.
Ito En also announced new Japanese-inspired ready-to-drink products at the show. The unsweetened, calorie-free line includes Oi Ocha Dark, Jasmine Green and Golden Oolong varieties. Considered a traditional tea for the serious green tea drinker, Oi Ocha Dark Green Tea offers a more robust flavor and is high in natural catechin tea antioxidants, the San Francisco-based company says. Jasmine Green Tea is infused with jasmine flowers, and Golden Oolong is a traditional Japanese blend of Golden Cinnamon and Iron Goddess oolong varieties.
In addition, several companies also made new tea announcements at the show. San Francisco’s David Rio sampled its newest flavor, Toucan Mango chai, which will launch this spring. Teatulia, Denver, released Lemongrass and Ginger Herbal Infusions organic teas at the show. Two Leaves and a Bud Tea Co., Basalt, Colo., expanded its line of whole leaf tea sachets with Gen Mai Cha, a green tea that includes roasted brown rice. In addition, Honolulu-based Noh Foods of Hawaii offered a new 12-ounce box with four 1-quart packages of Hawaiian Iced Tea Mix.
Other beverage companies also made announcements at the Fancy Food Show. Flavored water company Hint Inc. introduced new packaging at the show. In a move to attract more consumer attention at grocery stores, the San Francisco-based company has discontinued its clear labels, the company said, in a statement. Hint also announced a distribution agreement with Starbucks Coffee. The coffee chain will stock Hint Blackberry water nationwide beginning in March.
Dream Foods International, Santa Monica, Calif., introduced a new 8.5-ounce single-serve package for its Italian Volcano Blood Orange and Tangerine juice products, which are made from fruits grown along the slopes of Mt. Etna in Sicily.
Joining the beverage category, enriched baked goods maker Vitalicious Foods introduced Regular and Caffeine-free Strong & Gentle Coffee varieties. The coffees are specially blended to provide bold flavor from Arabica coffee beans without being harsh on the stomach, the New York-based company said.
For more information on the Winter Fancy Food Show and product launches, visit www.specialtyfood.com.

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.



Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!