Hansen's sees record results

August 11, 2009
/ Print / Reprints /
ShareMore
/ Text Size+

Hansen Natural Corp. reported record results for its second quarter, and sales for the first half of the year are up double digits. The company attributed the sales increase to growth of Monster Energy Drink, new distribution through the Coca-Cola and Anheuser-Busch systems, and international expansion.
 
According to the company, gross sales for its second quarter increased 6.7 percent to $345.8 million, and net sales increased 6.4 percent to $300.2 million. For the first half of the year, gross sales increased 10 percent to $624.7 million, and net sales grew 10.1 percent to $544.5 million.
 
Rodney C. Sacks, chairman and chief executive officer, said: "We are pleased with the strong performance of the Monster Energy brand in the current challenging economic environment. Our results are even more respectable in light of the overall declines that are being experienced across the board in almost all categories in the North American beverage market, which is the primary market in which we operate."
 
Sacks said the transition to certain Coca-Cola bottlers and new Anheuser-Busch distributors at the end of last year was responsible for increased share, particularly in the convenience and grocery channels.
 
He added: "Similarly, in Canada our market share is now higher than it was prior to the transition. Sales in Mexico also continue to be satisfactory. Sales continue to progress well in Continental Europe. Although we got off to a slow start in the United Kingdom, distribution levels and sales are continuing to improve. Sales in Sweden continue to progress well and Spain is off to a good start. Our launch of Monster Energy products in Australia a few weeks ago was successful and we were able to secure extensive distribution from inception." For the full second-quarter results, visit hansens.com.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked