Truly Hard Seltzer reintroduces spirits-based seltzer brand
Truly Vodka Soda available in 3 variety packs featuring real fruit juice, premium flavors
The Boston Beer Co.’s Truly Hard Seltzer, an innovator in the hard seltzer category, reintroduced its first spirits-based seltzer as Truly Vodka Soda. Rolling out now in time for the summer season, Truly Vodka Soda combines six-times-distilled vodka, real fruit juice and premium flavors, it says.
First introduced as Truly Vodka Seltzer in 2022 with a twist of flavor fruit combinations, Truly’s first spirits-based seltzer has a fresh new look and more great-tasting flavors. A key element of the brand’s portfolio refresh efforts announced in February of this year, Truly Vodka Soda is renamed from Truly Vodka Seltzer to reflect the classic bar call and stand out on shelves with bright packaging and an expanded range of can’t-miss flavors, the company notes.