Tres-Erre Inc. introduced its first line of lowland tequila, 3R Tequila Blanco, to the U.S. market. The tequila is crafted following an all-natural process, fermenting the product with yeasts produced by the environment for up to 96 hours, resulting in a tequila that is herbaceous and earthy with a distinctive agave flavor and aroma, the company says. 3R Tequila Blanco contains 40 percent alcohol by volume and is packaged in 750-ml bottles.

Tres-Erre Inc., New York
Telephone: 646/431-5975
Internet: www.3rtequila.com
Distribution: Select markets