Items Tagged with 'alcoholic drinks'

ARTICLES

Why brands pull April Fools' Day pranks

Captain Morgan Taco Rum release generated buzz for Captain Morgan White Rum

Although April Fool’s Day can be a fun day of practical jokes for many, it can be a scary day for reporters. Last year, April Fool’s Day fell on a Tuesday, which meant the Beverage Industry team was challenged to determine which news releases were real and which ones were jokes as we prepared our weekly Tuesday e-newsletter.


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Growth in craft beer, spirits markets fuels hops and malts usage

Expanding regions, flavor companies can defray supply chain issues

New and innovative products have helped contribute to SKU proliferation throughout the beverage industry, particularly within the craft beer and craft spirits markets. However, as these craft brewers and distillers look to push the envelope with their new releases, ingredient suppliers are looking to provide them with the tools they need to maintain that edge in the market.


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How to bring value-minded consumers into your bar

Premium alcohol offerings drive growth in channel

For decades, TV shows like “Cheers,” “The Simpsons,” “Sex and the City,” and “How I Met Your Mother,” among others, have highlighted the social tradition of meeting friends at a local bar or club for a drink. However, since the Great Recession, consumers seem to be pulling back on this tradition because of their lower levels of discretionary income.


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Whiskey trumps vodka as spirits leader

Flavored opportunities drive growth for many spirits segments

In HBO’s “Game of Thrones” series, various characters have tried to battle their way to claim the Iron Throne using everything from brute force to social cunning. Within the spirits industry, the battle for the throne has been a bit more civilized, but, nonetheless, the alcohol category now has a new king.


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Strongbow launches summer marketing campaign

Hard cider brand encourages consumers to drink over ice

Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, is gearing up to hit the refresh button on summer from May through August with a fully integrated 360-degree program that invites shoppers to experience Strongbow at its “bestest” when it is served over ice. 


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Skyy Vodka launches Skyy Barcraft

Line extension inspires simple, at-home mixology

Skyy Vodka, a brand of San Francisco, Calif.-based Campari America, launched Skyy Barcraft, a line of cocktail-inspired vodkas in Watermelon Fresca, Margarita Lime and White Sangria varieties.


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Readers select their favorite new beverage of February

Total Happiness Naturals release obtains nearly three-quarters of the vote

Although it might not look it outside, if you are in the Midwest or Northeast, summer isn’t too far away. In anticipation of summer activities and the food and beverages that accompany many of them, beverage-makers have started rolling out new products to complement the season. And it looks as though the readers of Beverage Industry are excited for some new summer flavors.


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Rabobank identifies gap in U.S. brandy market

Beverage brands can use halo from wine, spirits to market brandy

In Rabobank's new report about the U.S. brandy market, the New York-based financial services company identifies a clear market gap in what logically should be the segment’s strongest price segment — premium brands. Between the value, low-growth end of the brandy spectrum and the fast-growing, super-premium Cognac end, there is a potential opportunity for spirits companies to tap into the growing appetite for premium spirits among sophisticated, affluent U.S. consumers, it suggests.


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EVENTS

Industry

National Beer Wholesalers Association Legislative Conference

4/26/15
Washington, DC
United States

Each year, the Legislative Conference provides distributors with the opportunity to hear from industry leaders and to educate members of Congress about the importance of effective state-based alcohol regulation, and more.

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Industry

SIAL China 2015

5/6/15
Shanghai
China

Each year, SIAL China positions itself as the event not to be missed for professionals in the food, beverage, wine and spirits industries in China.

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Industry

National Association of Convenience Stores Show

10/11/15
Las Vegas, NV
United States

The NACS Show is the No. 1 buying show in the country, according to Exhibit Surveys Inc., and provides the most comprehensive representation of products and services for the convenience store industry.

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Industry

National Beer Wholesalers Association Annual Convention

10/11/15
Las Vegas, NV
United States

NBWA’s Annual Convention is designed to provide valuable education programs and important networking opportunities for the beer industry.

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Industry

Brau Beviale 2015

11/10/15
Nürnberg
Germany

BrauBeviale is an equipment show that covers the entire beverage production process chain: raw materials, technologies, logistics and marketing. The tradeshow has taken place in the Exhibition Centre Nuremberg since 1978.

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IMAGE GALLERIES

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

Carrabbas First Tastes

Restaurant chain Carrabba’s Italian Grill invited the media and select patrons to taste a few of its newest food and beverage items at its First Tastes event March 4. Multiple locations around the country hosted iterations of the event to give fans a preview of the new items and garner feedback before the menu’s formal launch. (Photos by Jennifer Haderspeck)

Winers Always Win

Renaissance Schaumburg hosted a red wine pairing event to teach novice wine drinkers and wine experts to make the best food and wine pairings on Jan. 15, 2014, in Schaumburg, Ill. Chef James Papadopoulos of Sam & Harry’s Steakhouse presented bite-sized salmon, beef, cheese, and beet dishes for pairing with four different Cabernet Sauvignons and a Chardonnay white wine. (Photos by Jennifer Haderspeck and Stephanie Cernivec)

Sailor Jerry celebrates Norman 'Sailor Jerry' Collins

Sailor Jerry spiced rum brand celebrated the 103rd birthday of its namesake, Norman “Sailor Jerry” Collins with tattoo giveaways in major U.S. markets on Jan. 14, 2014. The Chicago event was hosted at Emporium Arcade Bar in the city’s Wicker Park neighborhood. (Photos by Jennifer Haderspeck)

Brunswicks Buffalo Grove VIP Preview Event

Brunswick’s Buffalo Grove and Tavern ‘45 host special guests at its VIP Preview Event on Oct. 14, 2013. The complimentary charity event benefited Clearbrook and the Special Olympics of Illinois. (Photos by Jennifer Haderspeck)

Unfiltered Flavors by Newton Vineyard

Newton Vineyards, a wine label imported by Moët Hennessy USA, partnered with Chef Michael Kornick to pair its unfiltered wines with exquisite dishes. (Photos by Jennifer Haderspeck)

A Most Interesting Masquerade by Dos Equis

Heineken’s Dos Equis brand partnered with RedEye Chicago to host the RedEye Masquerade Ball on Oct. 24, 2013, in Chicago. The event included masked attendees, culinary adventures and, of course, Dos Equis beer and Dos Equis cocktails. (Photos by Jennifer Haderspeck)

Age of Discovery Bourbon Cask Reserve Chicago Launch by Glenfiddich

Scotch whisky brand Glenfiddich, a brand of William Grant & Sons Ltd., gives us a taste of its limited-edition 19 Year Old Age of Discovery whisky as well as its Glenfiddich 12 Year Old, 15 Year Old and 19 Year Old whiskies at Age of Discovery’s Chicago launch Nov. 7, 2013. (Photos by Jennifer Haderspeck)

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!