Beverage News / Beer

Four Loko replaces Coco Loko with Blue Hurricane flavor

New variety will debut this spring

Four Loko Blue HurricanePhusion Projects, Chicago, introduced a new flavor to its Four Loko line of flavored malt beverages (FMBs). Blue Hurricane, a tropical-flavored FMB with 12 percent alcohol by volume, will phase out the brand’s Coco Loko flavor as it gains distribution this spring. The new flavor continues the brand’s trend of bringing cocktail flavors to the beer category, the company says.

Additionally, Phusion Projects timed the new Four Loko flavor release to coincide with its Spring Escape marketing campaign, which will help promote the new flavor to consumers of legal drinking age in Panama City, Fla., and South Padre Island, Texas. As part of the program, the company will select 16 winners (eight per city) to participate in its VIP Spring Escape Experience. This will include dinners, meet-and-greets with bands and DJs, and a slew of free parties for both day and night entertainment. In addition to the VIP component, Four Loko will sponsor activities throughout the month of March in both cities, with Spinnaker’s Beach Club in Panama City and Clayton’s Beach Bar in South Padre Island acting as the base of operations in each market. Additionally, the Four Loko social media team will be on hand delivering live tweets, including daily band and DJ spotting updates and Fashion Shots of the Day.

“It’s the perfect time to roll out this particular flavor of Four Loko, as Blue Hurricane has a tropical flavor that makes you feel like you’re on vacation,” said Jim Sloan, president of Phusion Projects, in a statement. “Phusion Projects continues to showcase our ability to create new flavors that consumers love.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!