Beverage News / Beer

Four Loko replaces Coco Loko with Blue Hurricane flavor

New variety will debut this spring

January 21, 2014

Four Loko Blue HurricanePhusion Projects, Chicago, introduced a new flavor to its Four Loko line of flavored malt beverages (FMBs). Blue Hurricane, a tropical-flavored FMB with 12 percent alcohol by volume, will phase out the brand’s Coco Loko flavor as it gains distribution this spring. The new flavor continues the brand’s trend of bringing cocktail flavors to the beer category, the company says.

Additionally, Phusion Projects timed the new Four Loko flavor release to coincide with its Spring Escape marketing campaign, which will help promote the new flavor to consumers of legal drinking age in Panama City, Fla., and South Padre Island, Texas. As part of the program, the company will select 16 winners (eight per city) to participate in its VIP Spring Escape Experience. This will include dinners, meet-and-greets with bands and DJs, and a slew of free parties for both day and night entertainment. In addition to the VIP component, Four Loko will sponsor activities throughout the month of March in both cities, with Spinnaker’s Beach Club in Panama City and Clayton’s Beach Bar in South Padre Island acting as the base of operations in each market. Additionally, the Four Loko social media team will be on hand delivering live tweets, including daily band and DJ spotting updates and Fashion Shots of the Day.

“It’s the perfect time to roll out this particular flavor of Four Loko, as Blue Hurricane has a tropical flavor that makes you feel like you’re on vacation,” said Jim Sloan, president of Phusion Projects, in a statement. “Phusion Projects continues to showcase our ability to create new flavors that consumers love.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked