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The Clairvoyance Group released 138 Water in eight different colored bottles, enabling consumers to complement their style or mood with their water, it says. Initially available at select retailers in Los Angeles and New York, the brand consists of purified drinking water that is processed using reverse osmosis as well as carbon- and micro-filtration; ultraviolet- and ozone-treated; and infused with electrolytes. The name of the brand comes from the meaning of the three numbers: 1 stands for unity, 3 stands for trinity, and 8 stands for infinity. Additionally, Urban Dictionary defines 138 as “I love you,” based on 1 meaning, 3 words and 8 letters. The brand is for people who love water, fashion, color and choices, the company says. It is available in Cool Blue, Leave-Me-Alone Black, Pretty in Pink, Sunshine Yellow, Funky Purple, Sexy Red, Going Green and Orange You Glad We Made Orange colored bottles and sold individually and in six-packs of each color. A 1-liter bottle has a suggested retail price of $1.99.
The Clairvoyance Group, Beverly Hills, Calif.
Distribution: Select markets