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California 37 Cabernet Sauvignon

California 37 Cabernet SauvignonCalifornia 37 Cabernet Sauvignon made its debut following the success of “Drive By,” the first single from Grammy award-winning band Train’s “California 37” album. Launched by Save Me, San Francisco Wine Co., a collaboration between Underdog Wine & Spirits and Train, the wine follows in the footsteps of previous varietals Drops of Jupiter Petite Syrah and Calling All Angels Chardonnay. A 750-ml. bottle retails for approximately $9.99. A portion of the proceeds from Save Me, San Francisco Wine Co. sales support Family House, a nonprofit organization providing temporary housing to families of seriously ill children.

Underdog Wine & Spirits, Livermore, Calif.
Internet: www.savemesfwineco.com
Distribution: Select markets

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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