News Briefs

News Briefs

PepsiCo
, Purchase, N.Y., received the 2007 Green Power Leadership award from the U.S. Environmental Protection Agency, which recognizes leading national green power purchasers for their commitment and contribution to advance the development of the nation’s green power market.
The National Beer Wholesalers Association, Alexandria, Va., was elected to a seat on the board of directors of the Responsible Hospitality Institute. The institute is a non-profit organization that assists businesses and communities in creating safe and vibrant places for people to socialize. David Christman, NBWA’s senior manager of industry affairs, will occupy the seat for a two-year term ending in 2009.
Pepsi Bottling Ventures LLC, Raleigh, N.C., signed a letter of intent to purchase the assets of L.E. Farrell Co., the Pepsi-Cola franchise bottler based in Burlington, Vt. The franchisee’s territory includes 11 of Vermont’s 14 counties.
Specialty Wine Retailers Association, Sacramento, Calif., launched a new Web site and blog dedicated to the issue of direct shipment of wine. The Web site, specialtywineretailers.org, will store documents, news articles, legal briefs and press releases concerning direct shipment of wine. Also located on the site, a blog titled “Wine Without Borders” will address the issue on a daily basis.
Bacardi has invested in Brazilian spirit Leblon cachaca. The investment is part of the spirits company’s development within the premium and super-premium segments, said John Esposito, president and chief executive officer of Bacardi USA.
Numi Organic Tea, Oakland, Calif., was recognized as one of the fastest growing private companies by San Francisco Business Times. The company opened its Tea Garden in Oakland last month and ranked 34th on the list.
The Patrón Spirits Co., Las Vegas, acquired the global distribution rights to the Ultimat vodka portfolio from New York-based Adamba Imports International.
United States Beverage, Stamford, Conn., will begin importing the Les Brasseurs de Gayant lineup of specialty beers, including La Goudale, Amadeuas and La Divine brands from France.
Jetset Beverages Inc., San Francisco, announced its energy drinks and Energy Mixers will be distributed by Southern Wine & Spirits of America Inc., Miami.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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2/18/15 2:00 pm EST

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The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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