Beverage News

Coca-Cola takes on DPS brands in CCE's territory

June 7, 2010
/ Print / Reprints /
/ Text Size+

The Coca-Cola Co., Atlanta, announced a distribution agreement with the Dr Pepper Snapple Group, Plano, Texas, for certain DPS brands in Coca-Cola Enterprises’ (CCE) territory as well as the addition of Dr Pepper and Diet Dr Pepper on Coca-Cola’s Freestyle fountain dispenser.

The Coca-Cola Co. will distribute Dr Pepper trademark brands and Canada Dry in the northeast United States, where they are currently distributed by CCE. The agreement is subject to completion of The Coca-Cola Co.’s acquisition of CCE North America’s bottling business. The company will make a one-time cash payment of $715 million to distribute Dr Pepper and some other DPS brands in the United States and Canada, where Coca-Cola will distribute Canada Dry, C’Plus and Schweppes. The new license agreement will have an initial term of 20 years with 20-year renewal periods.

In addition, Coca-Cola will offer Dr Pepper and Diet Dr Pepper in local fountain accounts currently serviced by CCE and will include Dr Pepper and Diet Dr Pepper on its Coca-Cola Freestyle fountain dispenser. The Coca-Cola Freestyle agreement has a term of 20 years. DPS’ investment in the program is estimated at $115 million to $135 million, the company said. The Coca-Cola Freestyle dispenser can dispense more than 100 beverages in the same amount of space as a standard eight-valve machine. The machine is currently available in 20 accounts in select markets with 500 additional Freestyle machines to be tested later this summer.

“Through this new relationship, The Coca-Cola Co. will become one of the largest Dr Pepper trademark bottlers in the United States and will provide CCE’s current customers with uninterrupted distribution of Dr Pepper brands,” said Muhtar Kent, chairman and chief executive officer of The Coca-Cola Co., in a statement. “Based on early pilot program results, we believe our Coca-Cola Freestyle customers will be excited about having an even greater choice of brands available to distribute in their outlets.”

The CCE acquisition is expected to close in the fourth quarter of this year and is subject to regulatory and CCE shareholder approvals.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!