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Coca-Cola Foundation to award grants for active healthy living programs

The Coca-Cola Foundation will award $300,000 in grants to support active healthy living initiatives focused on family-oriented physical activity and nutrition education programs in California, New York and Texas. The foundation is seeking proposals from organizations that operate family and community programs in the three states. Each state will receive $100,000 in grants ranging in denominations from $10,000 to $25,000, the Atlanta-based company said.

Grant proposals must be entered by existing programs that have tax-exempt status, the company said. In addition, applicants also must deliver a strong program focused on both physical activity and nutrition education for the entire family, have a timeframe minimum of six weeks and have clear, measurable results.

Applications must be submitted online at www.cocacolacommunityrequest.com by July 15, 2010. The grant award recipients will be announced by Sept. 30, 2010. The organizations that receive the grants will be required to provide program results that document and certify completion of the program in Sept. 2011.

“At The Coca-Cola Co., we have a longstanding commitment to improving access to community programs that foster physical activity, exercise and nutritional education,” said Ingrid Saunders Jones, senior vice president of Global Community Connections for The Coca-Cola Co. and chair of The Coca-Cola Foundation, in a statement. “Our goal is to make a positive difference in communities by strengthening and creating healthy active lifestyle habits for families.”

In 2009, the company and foundation contributed more than $87 million to sustainable community initiatives worldwide, such as the restoration of walking trails through the National Park Foundation to programs teaching 12- to 15-year-old girls the importance of developing healthy eating habits and regular physical activity through Girls Inc.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

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