H2Orange released a water of the same name bottled in a PET container shaped as a scale-model replica of the University of Texas at Austin Tower. An homage to the University of Texas at Austin, the bottled water has the slogan, “Drink water. Bleed orange. Fund scholarships.” H2Orange was designed by advertising executives, Steve Gurasich and Tim McClure, who are both “Texas Exes,” which is the term the university calls its alumni. Sales of H2Orange will fund academic scholarships, fellowships and internships for University of Texas at Austin students. The product will have significant distribution in Austin and throughout Texas and is available in 500-ml. bottles for $1.19 to $1.49 and 12-packs for $9.99 to $12.99.