Beverage Industry's 2007 Packaging Survey
By CATHERINE PENN
Processors consider package variety an investment for success
What accounts for 30 percent of the cost of a drink? Yes, packaging — but that word includes many aspects. For example, consider shape, the choice between bottle or can, the closures, labels and secondary packaging materials, as well as the “green” issue and sustainability concerns.
“PET packaging is becoming more popular because of the ability to reseal,” says a marketer. The “potential cost savings for freight and convenience to consumers,” motivates a winery respondent to look at PET. We’re “moving out of cans in vending wherever possible — better economics,” explains a soft drink manufacturer.
At this time, this study finds 3 percent of processors using PLA bottles. One processor would like “more PLA and at more economical pricing.”
While growth and sales drive usage most of the time, shrinkwrap is preferred by 37 percent of respondents. Processors say shrinkwrap costs less, looks great, is easy to use and is the next generation of packaging. A few indicated they use shrinkwrap because it means using less corrugated.
A juice processor reports “increasing demand for small-sized packaging as orange juice pricing has increased.” A company that offers drinks in various sizes of aluminum cans wants to “meet consumer expectations and keep consumers within our brand’s family of products” by offering a re-sealable can product. A water bottler finds “new equipment has allowed us broader ranges of bottling.”
Eighty percent of “green” processors and 61 percent of processors with “green” plans believe that sustainability will result in cost savings in the long term. In other words, manufacturers who have already incorporated sustainability into beverage packaging project cost savings, so the view from the environmentally friendly is “money saved.”
But if not upper management, then Wal-Mart. This study finds that about half of all processors have been “inspired” by Wal-Mart’s sustainability scorecard. Among larger processors, those with annual revenue more than $100 million, 62 percent will be making changes due to Wal-Mart’s scorecard.
Processors were asked what packaging innovations would help them in their business, and one-third mentioned something related to sustainability. This includes eco-friendly packaging, easy-to-recycle materials, lighter weight materials and biodegradable plastic. A quarter mentioned innovation that would give them more options and designs. Others wanted various types of containers, and packaging that catches the eye.
of dairy drink makers bottle
of all respondents cap
with sports caps.
of all respondents
secure with metal crowns.
of all respondents
close with metal screw-tops.
of soft drink manufacturers
use aluminum cans.
of alcohol beverage manufacturers process with glass.
of bottled water and juice
processors employ PET.